Email Marketing

The Many Uses for Autoresponders

Email Marketing is a vast subject. Whether your business is online or a regular brick and morter establishment, you should be utilizing email marketing techniques.

Capturing your customers email address will allow you to keep in touch with them, alert them to sales, new products or company news.  It's a simple way of establishing a relationship with your customers or visitors even if they haven't yet purchased from you. By staying in contact, you will build that familiarity and trust that will drive the customer back to you when they are ready to buy. 

Don't take this lightly and definitely don't overload them.  It's a powerful way to increase your sales and create even more profit through backend sales.  But, you should only email 1 to 2 times per month.  Just enough to remind them you're there, but not enough to annoy them.

Aweber is our preferred service of choice.  We've tried many, many other services and finally gave in to the reputation Aweber has established.  They are reliable, their online interface is simple and easy to use and you can create an unlimited number of autoresponders, perfect for creating various marketing campaigns and taking advantage of the many uses for autoresponders.

If you have a brick and morter business ask your customers or visitors if you can include them on your mailing list for future sales and events.  Nowadays, you'll notice in many of the bigger stores, they'll ask for your email address while you are cashing out.  I've seen it more and more and it's truly effective.  For those visitors who don't make a purchase, create a contest of some sort and tell them you'll be announcing the winner via email.  Make sure you include a disclaimer and let them know they will be added to a newsletter.

If you have a website, you need to include a newsletter form box on every page. Offer something FREE to entice visitors to join and take advantage of those visitors who are simply browsing.  They may not purchase today, but if you can get them to join your newsletter, you can increase the odds of them becoming customers.

We'll be adding more on this subject over time as we find tips and techniques that will help increase your subscriber base and overall sales.  To get you started visit our List Building Strategies Blog and our Aweber Autoresponders page for more insight.

Related Articles:

An Intro to Autoresponders (AKA Automatic Email Responder)

15 Tips for Increasing Sales Using Autoresponders