15 Autoresponder Tips for Increasing Sales

Imagine this....

You have an interested visitor who has been looking through your website and finally found exactly what she is looking for.  She pulls out her wallet, ready to make that purchase when BAM...the kids come flying through the door!  Each one is after her attention with "I'm hungry", "What's for dinner?", "Can you take me here?", In a matter of seconds, she is distracted, your website is closed and she completely forgets about making that purchase as she deals with the after school aftermath.

BUT, if you had the foresight to utilize an autoresponder that has captured her email address. If you have installed an autoresponder, you can then follow-up with her, and in all probability, make the sale when the poor woman has settled her kids into bed.

Autoresponders are remarkable, versatile programs that do so much more than just automatically answer your email. Here are a few ideas that will help you to creatively and productively use your autoresponder to transform the casual visitor into a profitable customer.

Here are 15 Autoresponder tips that you can use:

Publish a newsletter or ezine.

Certain quality autoresponders will manage subscriptions and follow-up with interested prospects. Your newsletter can keep your visitors informed about your services or products, while building your reputation as a credible expert in your particular business.

Publish a newsletter only for your affiliates.

Inform them of current sales you are running and of promotional material that your affiliates can use themselves to increase their commissions. Include tips, advice, and techniques that your affiliates can use to successfully go out and promote your business.

Write reviews.

Cover books, software, music, e-books, movies, etc., and put each review in an autoresponder.  Review your affiliate programs, using a link to your affiliate's page in your autoresponder.

Distribute your articles.

Writing and distributing targeted articles is a powerful tool to build your business credibility, bring traffic to your site, and increase your sales potential. If your articles contain valuable information, many editors will print what is known as a resource box for you. A resource box contains your bio and a brief description of your service or product. It can also contain your autoresponder address. Let's say you've written fifty articles. Put them on separate autoresponder accounts and create a master list that contains the titles of each article, the autoresponder address, and a brief abstract. Then promote your master list. Additionally, include your publishing guidelines so your affiliates can add their articles to your list, increasing the number of writers who are represented in your article list.

Create mailing lists.

Inform subscribers to your articles when you've written new ones that they may want to publish in their own newsletter or website.

Automate your sales process.

Use an ad to insure repeated exposure of your message, which has been proven to effectively to increase sales. In your ad, put your autoresponder address where a visitor will be exposed to numerous marketing materials. This multiplies the chances of converting visitors into customers. For example, if you're selling a particular product, put testimonials about how spectacular it is on your autoresponder, and add a detailed, enticing description of your product.

Click NEXT to Continue Reading "15 Autoresponder Tips for Increasing Sales"

<< Previous    [1]  2    Next >>